Event Details

Sunday, January 11, 2015

New Location

Location: Detroit`s Garden Theater
3929 Woodward Ave
Detroit, MI 48201
(In Detroit`s Historic Midtown)

Date: Sunday, January 11, 2015
VIP Reception - 5:30pm
General Reception – 5:30pm
Awards – 7:00pm
After Glow – 9:00pm

Tickets and Travel

Tickets are available NOW
Online Here

Or Events@decisivemag.com

Attend NAIAS Detroit Auto Show
See the Auto Show before the Public
Special UWA Industry Preview Tickets Promo code: UWA15
General Tickets

EDEF Scholarship Program

Program Book


Contact Us

UWA Contact Information

For Event & Sponsorship Information:

For Program Book Ad Information:

For Media Information:

Sponsorship Payments

Seeing Business and Community as One

Seeing Business and Community as One How B Corporations can Benefit the Economy
Multimedia company Decisive Media has always considered business as a venue to aid communities and the disadvantaged youth. In 1998, it launched Emerging Diversity Education Fund or EDEF, a non-profit organization that has raised $500,000 in scholarships and trained over 300 young people.

Decisive also assisted multicultural consumers in the automotive industry by releasing national automotive magazines to educate and introduce industry career opportunities. Plus, Decisive established the annual Urban Wheel Awards together with the North American International Auto Show, known as America’s largest revenue event, to benefit its non-profit endeavor. Read More

Urban Wheel Awards Sponsors and Partners

Event Audience:
  • Multicultural consumers represent $2.3 trillion in consumer spending
  • The 2010 U.S. Census reports significant population growth among multicultural consumers
  • According to R.L. POLK, multicultural consumers purchase one quarter of the new vehicles annually in the U.S.

    • Attendees at the January 8, 2012 - 16th Annual Urban Wheel Awards
      • 700 attendees at Bill Perkins Reception and Vehicle exhibits
      • 2000 attendees at Awards show
      • Over 100 Media and Organization Partners
      • Over 400 Media in Attendance
      • Promoted nationally and globally

      For event and sponsorship information, or to place an ad in our "Magnum Opus" award winning souvenir (print/digital) program book, please e-mail us at events@decisivemag.com or call (248) 866-8837

      About That Car.com
      African American Golfer's Digest
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      Moneywise TV
      New York Network Journal
      Rep Your City
      Rolling Out Magazine
      Sister 2 Sister Magazine
      Target Market News
      Telegram News
      TellUs Detroit
      Upscale Magazine
      VIV Magazine
      American Arab Chamber of Commerce
      Asian Pacific American Chamber of Commerce
      Chrysler Minority Dealer Association
      Detroit Association of Black Organization
      Detroit Area Pre-College Engineering Program (DAPCEP)
      Detroit Visitors and Convention Bureau
      Florida Minority Community Reinvestment Coalition
      Ford Minority Dealers Association
      General Motors Minority Dealers Association
      Hispanic Business Alliance
      Lawrence Technological University
      Michigan Hispanic Chamber of Commerce
      Michigan Minority Supplier Development Council
      Michigan Women's Marketplace
      Multicultural Marketing Resources
      National Association of Black Auto Suppliers
      National Association of Hispanic Publications
      National Association of Minority Automobile Dealers
      Rainbow PUSH Coalition
      Scarlet Communications
      U.S. Coalition of Advanced Diesel
      U.S. Pan Asian American Chamber of Commerce
      Wayne State University